Case Study



Greggs is a British bakery chain. It specialises in savoury products such as bakes, sausage rolls, sandwiches and sweet items including doughnuts and vanilla slices.

The Problem

As a result of the pandemic, Greggs developed a mobile app to allow consumers to buy food and earn rewards. Due to being set up quickly, the ways of workings across their technical department was causing friction across other departments, including Marketing. We were asked to provide Scrum Master services across the Mobile App and Integration teams - whilst providing wider Agile Coaching to the rest of the business.

What We Did

We implemented our data driven approach, changing the way they used Story Points (so now updating them once work was done so they better reflected capacity, not what we thought capacity would be). We also provided Product coaching around prioritising using data, whilst educating the Marketing teams on Agile ways of working.

The Outcome

Confidence in the technical department grew across the business as the teams became more predictable in what they would deliver, allowing for stronger product conversations around prioritising what could realistically be achieved. We also successfully used data to prove working on tech debt sped up delivery.


We spent 6 months training and implementing agile processes across the business.

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